Turning events into transformative experiences, and lighting the way to better understanding.
Marketing page 2
Imagine having a resource you can turn to when you’re out of fresh ideas for marketing your brand, product, or service. That resource doesn’t have to be a whole new hire for the long term, to be able to make a difference. You want a creative strategist who you can bounce ideas off, and who will give you a fresh perspective. That’s what we’re able to do for short-term and medium- to long-term clients, both in the Entertainment Technology industry and outside it.
Want to know the secret of our success? breadth of experience, strong theoretical underpinnings, and an unfailing ability to think both unconventionally and analytically at the same time.
Here’s a roundup of some of our strengths.
Copywriting and Conceptual Design:
A quick-start guide for a product; a website for a service; an ad for an event; a catalogue for a store; even a brochure for an organization. We like to keep them lively and interesting, but understand that those impulses have to be balanced against the purpose of the communication, and tailored to the intended audience. We can work with graphic designers to create a finished piece and get it to the printer or online too.
Innovation:
To stand out from competition while projecting a professional message that supports your objectives is no trivial matter. We like to think it takes a combination of diligence and divergence. You have to go where nobody else is standing and own that place, but you have to do it carefully, with all your messaging accurate, consistent, and properly arranged for the medium. As a result, we find that the advice we give is often a little bit quirkier than a big agency or an in-house department whose methodology is tied up in the past would be. So don’t expect solutions that are dry and boring, or out of a business school textbook. As a rule, we’re a little more on the edge, having come from a performing arts background originally. But we make suggestions that help you stand out from a crowd, and get the customer to remember what they saw.
Event Planning and Production Management:
Tri-Luminary has been involved in production and design work for small events and large. Some were fundraising galas, some had a more commercial goal, and some were social festivities. We made them all look great, but were especially adept at helping businesses fulfill marketing goals through live events. And the shoe was worn on the other foot as well. We’ve even been in the role of the marketing executive making the decisions about which trade show would get the best results, and what message to convey. Our advice comes from experience on many sides of the table, so to speak.
Strategy:
Analytical models or Creative Concepts? The answer is both, in a dynamic balance. It takes creativity to make something stand out. It also takes intelligence to know when to spend money on a creative idea and when to save it for a rainy day. ROI factors into the success of the strategy, but so does the matrix of intangible results. There may be difficult to quantify data which would be easy to ignore, such as anecdotal evidence, customer moods, and what’s being said behind your back about your company, that need to be weighed in the balance too. That blend of creative and analytical is the key.
Right-sizing:
Right-sizing
Do we do our best work with big budgets or small ones? That depends on what you want us to achieve, but we have dreamed up guerrilla marketing tactics that work. We’ve also been involved with heavily staffed and lavishly appointed events that got international attention. Everything should scale to the size of the problem, and no issue is too large or small for us to give it a little help. Let us know how we can create novel marketing ideas that promote your business, especially if they are about entertainment technology, or how we can design something using that technology to help you promote your slightly more traditional business.
If you’re still on the fence, let’s chat about what your specific goals and needs are.
So fill in the form and let’s set up an appointment to talk. This won’t be a sales conversation, it’s just a way of gathering some background info so we can evaluate what is and isn’t a good fit.
